Valuing a domain name has always been more art than science. While there are clear indicators of value, the final number often comes down to a mix of market demand, timing, and what a buyer is willing to pay. So, how do you value a domain? And more importantly, how do you know if your domain is valuable?

Posted: 07 Jul 2025

Automated domain appraisal tools like those from GoDaddy often give a false sense of accuracy by relying on surface-level metrics such as keywords, domain length, and recent comparable sales. While these tools can be helpful in providing rough estimates, they miss the deeper nuances that affect real-world value, because domain names are not commodities, they're context-sensitive assets, and valuing them properly requires more than an algorithm.

Posted: 11 Jun 2025