Lease-to-Buy is a practical solution for startups and small businesses struggling to afford the full upfront cost of premium domain ownership, but who don't want to settle for anything less than the perfect name. Like leasing a car with a buyout option, lease-to-buy domain agreements offer flexibility, lower the barrier to entry, and create a win-win for both sides. Of course, it comes with considerations and contracts need to be clear, for both buyer and seller who should be aligned on expectations. That said, when done right, lease-to-buy is possibly one of the smartest ways to build a modern brand without breaking the bank, and here's why.

Posted: 12 Sep 2025

When it comes to figuring out what a domain is worth, it's often a question of how short, memorable, and relevant it is. Single word names that are simple, and phrases that are catchy almost always tend to stand out because they're easy to type, share, and remember. But what other factors play a part in determining a domain's worth? How can you be sure of its value, or if it will appeal to someone who sees the potential in building upon it, and what can you can do to help influence their decision?

Posted: 04 Sep 2025

Domain leasing is more than just a financial tool, it's a way to bridge ambition with reality and balance aspiration with practicality. In the world of high-end and highly-sought after premium domains, leasing allows businesses to act boldly without overextending, and domain owners to earn while waiting for the right moment to sell.

Posted: 28 Aug 2025

Cybersquatting is when someone registers, uses, or sells a domain name with the intent of profiting from someone else's trademark or brand name. The idea is usually to take advantage of the reputation or recognition of a company or individual by owning a domain that looks like it's associated with them, even though it's not.

Posted: 14 Jul 2025

Valuing a domain name has always been more art than science. While there are clear indicators of value, the final number often comes down to a mix of market demand, timing, and what a buyer is willing to pay. So, how do you value a domain? And more importantly, how do you know if your domain is valuable?

Posted: 07 Jul 2025

Domain Name Leasing is an increasingly practical solution for domain owners who hold valuable assets but don't necessarily want to sell them outright. As a revenue strategy, Domain Name Leasing makes perfect sense for the domain owner — allowing monetisation of a dormant, under utilised domain while keeping long-term control. For the lessee, startup, or growing business, Domain Name Leasing provides access to a Premium Domain without the heavy upfront cost. A win-win it would seem...?

Posted: 02 Jul 2025

At first glance, domain investing might seem straightforward, after all, you buy a domain in the hope of selling it for more. But succeeding in this space takes more than just luck. It requires a solid understanding of market trends, careful research, good timing, and a sharp sense of which names will hold long-term value.

Posted: 30 Jun 2025

The widespread use of automated AI domain appraisal tools has created a culture of overpriced domains that domain owners rarely sell and domain buyers are unwilling to pay for. As a domain investor, how can you increase the chance of discovering undervalued domains and unlock assets that others simply overlook?

Posted: 26 Jun 2025

Traditionally, domain owners have listed their domains for sale on various marketplaces and waited in the hope of securing a sale. While this model still holds true for many, the enormous untapped potential of the owners digital asset is one that should not be ignored.

Posted: 13 Jun 2025

Automated domain appraisal tools like those from GoDaddy often give a false sense of accuracy by relying on surface-level metrics such as keywords, domain length, and recent comparable sales. While these tools can be helpful in providing rough estimates, they miss the deeper nuances that affect real-world value, because domain names are not commodities, they're context-sensitive assets, and valuing them properly requires more than an algorithm.

Posted: 11 Jun 2025

The current domain resale ecosystem reflects a market dominated by registrars leveraging their dual role as registrars and marketplace operators to maximise profit. While their model offers convenience, it comes with significant trade-offs, most notably for the domain owners themselves. But how are these costs justified, and at what point should domain owners say enough?

Posted: 10 Jun 2025