Traditionally, domain owners have listed their domains for sale on various marketplaces and waited in the hope of securing a sale. While this model still holds true for many, the enormous untapped potential of the owners digital asset is one that should not be ignored.

Posted: 13 Jun 2025

Automated domain appraisal tools like those from GoDaddy often give a false sense of accuracy by relying on surface-level metrics such as keywords, domain length, and recent comparable sales. While these tools can be helpful in providing rough estimates, they miss the deeper nuances that affect real-world value, because domain names are not commodities, they're context-sensitive assets, and valuing them properly requires more than an algorithm.

Posted: 11 Jun 2025

The current domain resale ecosystem reflects a market dominated by registrars leveraging their dual role as registrars and marketplace operators to maximise profit. While their model offers convenience, it comes with significant trade-offs, most notably for the domain owners themselves. But how are these costs justified, and at what point should domain owners say enough?

Posted: 10 Jun 2025