Valuing a domain name has always been more art than science. While there are clear indicators of value, the final number often comes down to a mix of market demand, timing, and what a buyer is willing to pay. So, how do you value a domain? And more importantly, how do you know if your domain is valuable?
Posted: 07 Jul 2025
Domain Name Leasing is an increasingly practical solution for domain owners who hold valuable assets but don't necessarily want to sell them outright. As a revenue strategy, Domain Name Leasing makes perfect sense for the domain owner — allowing monetisation of a dormant, under utilised domain while keeping long-term control. For the lessee, startup, or growing business, Domain Name Leasing provides access to a Premium Domain without the heavy upfront cost. A win-win it would seem...?
Posted: 02 Jul 2025
At first glance, domain investing might seem straightforward, after all, you buy a domain in the hope of selling it for more. But succeeding in this space takes more than just luck. It requires a solid understanding of market trends, careful research, good timing, and a sharp sense of which names will hold long-term value.
Posted: 30 Jun 2025
The widespread use of automated AI domain appraisal tools has created a culture of overpriced domains that domain owners rarely sell and domain buyers are unwilling to pay for. As a domain investor, how can you increase the chance of discovering undervalued domains and unlock assets that others simply overlook?
Posted: 26 Jun 2025
Traditionally, domain owners have listed their domains for sale on various marketplaces and waited in the hope of securing a sale. While this model still holds true for many, the enormous untapped potential of the owners digital asset is one that should not be ignored.
Posted: 13 Jun 2025
Automated domain appraisal tools like those from GoDaddy often give a false sense of accuracy by relying on surface-level metrics such as keywords, domain length, and recent comparable sales. While these tools can be helpful in providing rough estimates, they miss the deeper nuances that affect real-world value, because domain names are not commodities, they're context-sensitive assets, and valuing them properly requires more than an algorithm.
Posted: 11 Jun 2025
The current domain resale ecosystem reflects a market dominated by registrars leveraging their dual role as registrars and marketplace operators to maximise profit. While their model offers convenience, it comes with significant trade-offs, most notably for the domain owners themselves. But how are these costs justified, and at what point should domain owners say enough?
Posted: 10 Jun 2025
The domain resale market has been overtaken by powerful registrars who profit at both ends — by charging you to register your domain, and then again by taking massive commissions when you try to sell it. How did this happen and why? Perhaps more importantly, as a domain owner, can you expect to earn a profit selling your domains?
Posted: 08 Jun 2025